Youth for Change “EFS” Sarajevo radionica

Radionica se bavi praksom savremenog digitalnog marketinga i društvenih mreža. Cilj radionice je upoznavanje učesnika sa mogućnostima primjene inovativnih digitalnih strategija i taktika, sa fokusom na digitalne platforme kao što su web i društveni mediji.

Od učesnika se očekuje aktivno učešće u diskusijama tokom radionice i praktičnom radu na grupnom projektu. Grupni projekt će se odnositi na razvoj marketinške kampanje i primjenu društvenih medija.

Radionica se ne bavi pitanjima informacionih tehnologija niti tehničkim rješenjima nego isključivo marketinškim aspektima, stoga nije potrebno posebno predznanje o informacionim tehnologijama.

Mjesto i održavanje “EFS” Sarajevo radionice:

Radionice će trajati 2 dana u ukupnom trajanju od 12  časova u periodu od 02.04.2016 do 03.04.2016, sa početkom od 10 časova. Radionice će se održavati u E-Net Centru Ekonomskog fakulteta, III sprat, Trg Oslobođenja-A.Izetbegović 1, 71000, Sarajevo

Prvi dan:

  • Upoznavanje sa programom
  • Tradicionalni i novi mediji
  • Konvergencija medija i rast mobilnih komunikacija
  • Integrisani digitalni marketing i strategije digitalnog marketinga
  • Planiranje kampanje digitalnog marketinga
  • Kreiranje sadržaja i marketing sadržaja
  • Web 2.0 – društveni mediji i marketing društvenih medija (Facebook, Twitter, LinkedIn, Youtube, blogging, RSS, wiki, itd), korisnički generisani sadržaji
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), kontekstualno oglašavanje

Drugi dan:

  • Analitika digitalnog marketinga
  • Analiza dobrih praksi digitalnog marketinga i rad na projektu
  • Prezentacija projekata
  • Zaključna razmatranja
  • Evaluacija radionice

Almir Peštek

AlmirPestek

Trg Oslobođenja – Alija Izetbegović 1, 71000 Sarajevo (Bosnia and Herzegovina)
+3873 275958
almir.pestek@efsa.unsa.ba
https://ba.linkedin.com/in/almirpestek
Skype: –

The workshop will be led by prof. Dr. Almir Peštek, associate professor in the Department of Marketing Faculty of Economics in Sarajevo, which has extensive lecturing and consulting experience in the field of business and marketing.

Dr. Peštek studies  of Economic Sciences attended at the Faculty of Economics in Sarajevo, where he graduated, MA and PhD. During the academic 2014/15. year as a Fulbright Scholar post-doctoral program stayed at Loyola University Chicago – Quinlan School of Business.

Since 1999 he has been employed at the Marketing Department of Faculty of Economics in Sarajevo, where he teaches courses on “Marketing”, “Marketing Management” and “E-marketing”. In 2011, he taught the subject “E-commerce and New Media” at the Riga International School of Economics and Business Administration (RISEBA) in Latvia. During 2015, he taught the subject “Social Media Marketing” on Wirtschaftsuniveritaet Vienna – Vienna University of Economics and Business in Austria.

In his capacity as a consultant has been engaged in more than 120 research and consulting projects for domestic and foreign partners. He also participated in the execution of dozens of training sessions and seminars in various fields: marketing and marketing management, digital marketing, marketing research, strategic management, entrepreneurship, business planning, etc. for domestic and foreign organizations.

Dr. Peštek is the author and co-author of 55 scientific papers published in scientific conferences and in scientific journals. He is the author of several chapters in textbooks Marketing and author of the monograph “The limited rationality in consumer behavior”, “E-marketing in tourism”, “Strategic aspects of tourism destination management” and “loyalty programs in the card business.”

Evaluacija Radionice Sarajevo
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Očekivani rezultati radionice:

Studenti će nakon završetka radionice moći definisati i objasniti ključne koncepte i alate digitalnog marketinga, te razvijati i primjenjivati strategije digitalnog marketinga.